Mood Board

-

Comments

Post a Comment

Popular posts from this blog

Codes and Conventions

-
Image
  Codes and conventions of a short film/music video - The codes and conventions of music videos are the different techniques used to construct meaning in them. They are used so that the audience can become familiar with a particular genre, to provide a structure that the audience can understand and so that the lyrics of the song match with the video. These techniques can be divided into two sections; technical and symbolic.   Technical - how meaning is conveyed using technical equipment (the way camera angles are used, different shots, sound - diegetic and non-diegetic, and the genre) Symbolic - ways of showing meanings beyond what you can see (facial expressions, gestures, poses and mise en scène) General code and conventions - the style, the camera, editing techniques, use of sound, mise en scène and stereotyping. Codes and conventions of the indie rock genre - Indie rock and any other rock bands would usually use a lot of live performance footage in ...
Read more

Audience

-
I am aiming this music video at a middle class demographic - this includes ABC1. This kind of target audience is not fond of heavy swearing in songs but is fond of indie genre music, this song would particularly attract the likes of a white caucasian teenage middle-class females and males. PROFILES William Thomasson, 17, caucasian, middle-class. Has tattoos or is going to get tattoos. Wears clothing that is shorter lengthenlengthed(ankle grazer trousers, jumpers, colourful button up shirts) and has a haircut that is short at the back and sides but longer on top. May have piercings. Enjoys skateboarding, festivals, going to gigs such as Pale Waves, Catfish and The Bottlemen, The Amazons etc. Listens to Radio 1, watches a lot of YouTube, doesn't watch TV that often, reads magazines such as Kerang and NME. Esme Florence, 19, caucasian, middle-class. Dresses in edgy and potentially vintage clothing that is oversized. Shorter hair cut with a fringe, winged eye-liner or heavy b...
Read more