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Audience

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I am aiming this music video at a middle class demographic - this includes ABC1. This kind of target audience is not fond of heavy swearing in songs but is fond of indie genre music, this song would particularly attract the likes of a white caucasian teenage middle-class females and males. PROFILES William Thomasson, 17, caucasian, middle-class. Has tattoos or is going to get tattoos. Wears clothing that is shorter lengthenlengthed(ankle grazer trousers, jumpers, colourful button up shirts) and has a haircut that is short at the back and sides but longer on top. May have piercings. Enjoys skateboarding, festivals, going to gigs such as Pale Waves, Catfish and The Bottlemen, The Amazons etc. Listens to Radio 1, watches a lot of YouTube, doesn't watch TV that often, reads magazines such as Kerang and NME. Esme Florence, 19, caucasian, middle-class. Dresses in edgy and potentially vintage clothing that is oversized. Shorter hair cut with a fringe, winged eye-liner or heavy b...
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Universal Music Group

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Who are they? Universal Music Group is an American global music corporation that was once the record company attached to the film studio Universal Pictures, but is now a subsidiary of the French media conglomerate Vivendi. It is considered as one of the "Big Three" record labels, along with Sony Music and Warner Music Group. What is a conglomerate? A conglomerate is the combination of two or more corporations engaged in entirely different businesses that fall under one corporate group, it also usually involves a parent company and many subsidiaries. Often, a conglomerate is a multi-industry company. What is oligopoly? Definition - a state of limited competition, in which a market is shared by a small number of producers of sellers. An oligopoly is a market form wherein a market or industry is dominated by a small number of large sellers. Oligopolies can result from various forms of collusion which reduce competition and lead to higher prices for consumers. What ...
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