Audience

I am aiming this music video at a middle class demographic - this includes ABC1. This kind of target audience is not fond of heavy swearing in songs but is fond of indie genre music, this song would particularly attract the likes of a white caucasian teenage middle-class females and males.

PROFILES
William Thomasson, 17, caucasian, middle-class. Has tattoos or is going to get tattoos. Wears clothing that is shorter lengthenlengthed(ankle grazer trousers, jumpers, colourful button up shirts) and has a haircut that is short at the back and sides but longer on top. May have piercings. Enjoys skateboarding, festivals, going to gigs such as Pale Waves, Catfish and The Bottlemen, The Amazons etc. Listens to Radio 1, watches a lot of YouTube, doesn't watch TV that often, reads magazines such as Kerang and NME.

Esme Florence, 19, caucasian, middle-class. Dresses in edgy and potentially vintage clothing that is oversized. Shorter hair cut with a fringe, winged eye-liner or heavy block coloured eyeshadow, and nose/ear piercings. Maybe has tattoos or is getting them in the future. Enjoys going to gigs and reading NME/Kerang, doesn't tend to watch a lot of TV - mainly watches YouTube. Listens to Radio 1 and bands such as The Amazons, Bloxx, Our Girl etc.